The V2_ Institute for the unstable media website is an effort to create and bring together a very rich and dynamic public relations system with an extensive 20+ years living archive of activities, works, people, organizations, events and much more in an interesting and seamless way.

The connection between the PR and archive brings great advantages to both sides. The PR information for the new content gets backed up and related to everything that happened in the past and everything that is currently happening, thus creating an interesting, extensive and almost never-ending background to the content in question. This makes it extremely important that all the information is shown in a very carefully organized interface so that the PR information still retains its main characteristics being straight-to-the-point, focused and easy to read, absorb and remember.
As for the archive, it benefits from the fast and dynamic life of the PR information. Meaning that the information does not travel from PR perspective through the extensive "Archivist information and metadata bath" and land on an archive to lie in eternal sleep. Instead, everything is created at the same time and updated in both fields live. So, for example an event will be archived even before it happens (when the first PR announcement is made) and it will be updated live as it happens by both PR people, Archivists and the system itself.

The system development and enhancement is still undergoing and many "surprises" will come really soon on the next releases.